Sounding similar?This blog makes more criticism than complement on brands but Camper really caught my eye. They really thought through the whole process of making to not only make the shoes better as objects of use but also fulfillment of a philosophy bigger than products.
Camper decided to develop a new channel to complete the lifecycle of those products which for a number of reasons could not be introduced into the normal sales channels — products with minor imperfections, or stock left from past seasons, prototypes, press collections etc.. As these were in perfect condition for use, the “best possible destination” was sought for these shoes, and among the various possibilities, Camper decided to sell them at a reduced price in Re-Camper Shops (outlets).
All these may be constructed for the sake of sale, but at least they make the effort to (say they) maintain the philosophy and they do so fairly convincingly — to me at least. It's also very understandable that despite the reminder to avoid unnecessary consumption they have to sustain their own business by definite sale. It's always paradoxical, in a way.













